Before
Disconnected lists, individual inboxes, missed follow-ups, conflicting pipeline files, and no explanation behind priority.
CRM + business development platform
Know who to pursue. Know what to do next.
Pursenda is a configurable CRM and business development platform for focused small and midsize B2B teams.
Find the right accounts, see why they may be ready, follow up consistently, and manage every deal in one focused platform configured for your business.
Guided setup. Explainable account signals. One shared pipeline.
Built for focused B2B teams that need prospecting, follow-up, and pipeline in one working system.
See the design principlesOne account truth
Stop stitching your sales process together.
Your target accounts live in one tool. Follow-ups live in someone else's inbox. Deal stages live in a spreadsheet. Pursenda gives the team one account history, one next action, and one shared pipeline from first signal to final outcome.
After
Shared account records, visible signals and sources, consistent tasks, configured stages, and useful won/lost learning.
Product example
See the account, evidence, and next action in one view.
The fictional sample screen shows how an account can carry evidence, owner, sequence status, opportunity state, and the next useful action together.
Northstar Components87 priority
Keystone Supply74 priority
Harbor Analytics68 priority
Evidence drawer
Why this account moved up
- FitManufacturing supplier in target region
- FreshnessNew funding mention, 4 days old
- EngagementTwo first-party content visits
Opportunity
Discovery scheduled
Owner: Maya Lee
Next step: confirm operations pain and current CRM owner.
From target to close
One focused workflow, four connected jobs.
Prospecting, intent, sequences, and pipeline management share the same account model.
Find the right accounts
Build focused lists around your ideal customer, territory, market, and buying journey.
Learn moreUnderstand why now
See account-level evidence, source, freshness, confidence, contribution, and reason codes.
Learn moreFollow up consistently
Run thoughtful sequences, assign human tasks, stop on replies, and preserve context.
Learn moreManage every deal
Track stage, value, owner, next step, probability, and outcome in one shared pipeline.
Learn moreYour process, made operable
A working system, configured around your business.
Pursenda is sold as guided configuration, not a vague custom build. The first version maps your motion, configures supported objects and workflow, then launches with clear definitions.
Map the motion
Document buyers, account types, stages, signals, handoffs, next actions, and outcome definitions.
Configure the system
Set up supported objects, fields, views, rules, sequences, roles, and agreed integrations.
Launch the workflow
Migrate scoped data, verify reports, train users, and improve from actual use.
Explainable priority
A score your team can explain.
A high number is not useful if no one knows why it changed. Pursenda surfaces evidence, source, freshness, confidence, and contribution so the team can decide what to investigate next.
ComponentExample evidenceLimit
FitMatches target region and company profileConfigured from agreed criteria
FreshnessRecent first-party engagement and account newsRanks accounts for review, not certainty
IdentityAccount-level signal with source categoryNo claim of named-person private search history
Built for focused teams
Choose the workflow that looks like yours.
The site speaks to owner-led sales, business development, and small sales teams without pretending every industry-specific workflow is already built.
Owner-led sales
See active opportunities, next actions, and stalled deals without reconstructing truth from old files.
Learn moreBusiness development
Move from target-market research to coordinated outreach, qualification, and opportunity creation.
Learn moreSmall sales teams
Give sellers a clear daily view and give managers shared pipeline and activity definitions.
Learn moreSee the work
Follow one fictional account through the system.
Northstar Components is a fictional account used to show product behavior. It is not a customer story, endorsement, or performance claim.
Focused account list
The account matches the configured ICP and has fresh, relevant evidence.
Reason behind priority
The evidence panel shows what changed, when it happened, and how confident the system is.
Thoughtful next action
The owner starts a sequence, assigns a research task, or opens an opportunity.
Shared outcome
The opportunity moves through configured stages and closes with a useful won or lost reason.
Predictable cost
Four buying lanes, all explicit.
Pursenda separates configured managed operation, configured self-operation, flat team plans, and customer-hosted ownership. Usage allowances, support boundaries, renewal, cancellation, and export terms are quoted before onboarding.
Configured + managed
$2,500 founding / $5,000 list launch configuration, then $1,750 founding / $3,000 per month list managed operation with a 3-month minimum.
Learn moreConfigured + self-operated
$399 per month hosted-only after the system is configured and handed to the buyer's team to operate.
Learn moreFlat team plans
Starter $99/mo, Team $249/mo, Business $499/mo, with published seats and account capacity.
Learn moreCustomer-hosted or owned
Self-hosted starts at $2,500 setup + $199/mo; own-it-out starts at $12,000 founding / $20,000 list with optional support.
Learn moreFAQ
Questions a serious buyer will ask first.
Is Pursenda a CRM or a prospecting tool?
It is a CRM and business development platform. Account discovery, prioritization, sequences, relationship history, and pipeline share one account record.
What does configured for my business include?
The first version can include supported objects, fields, stages, views, score rules, sequences, roles, dashboards, and integrations. Custom work is scoped separately.
Can it identify the person who searched?
Anonymous account-level activity is not described as a named person's private search history. A person is associated only when the event and identity link are supported.
How is pricing calculated?
Pricing is grouped into configured managed operation, configured self-operation, flat team plans, and customer-hosted or owned packages. Usage allowances and extra vertical packs are quoted before onboarding.
What changes cost?
Data condition, integration depth, migration scope, workflow complexity, user count, usage volume, and custom work can change the scoped recommendation.
Start with the real process
Turn your sales process into a system your team can run.
Bring the spreadsheet, CRM, or workflow you use today. Pursenda starts by mapping the gaps and showing what a configured first version would include.